In the bustling streets of Bangkok, you can’t help but notice a small yet essential item—ya dom or Thai herbal inhalers. From office workers to taxi drivers, almost everyone carries one. Recently, however, ya dom has gained global attention, in part due to Thai-born K-pop sensation Lisa from Blackpink and even Olympic weightlifter Theeraphong Silachai, both of whom have been seen using it.

But what makes this small inhaler so beloved, and what hidden risks should users be aware of?

A Cultural Icon with a Long History

Let’s start with the name. “Ya” means medicine, and “Dom” means smell or breathe. Putting the two words together, the phrase basically means “scented medicine” or “inhaler” in English.

For Thais, ya dom is not just a tool for clearing up congestion—it’s an indispensable everyday item rooted in traditional remedies. The fragrant mix of eucalyptus, menthol, peppermint, camphor, and borneol oils in ya dom doesn’t just help with nasal issues; it also offers an energising and refreshing boost, making it a vital part of many Thai routines. What’s more, these inhalers have evolved to become a cultural icon, with tourists often purchasing them as unique Thai souvenirs.

Convenience in a Tiny Tube

What makes ya dom even more popular is its convenience. Traditional versions consist of herbal bags in small glass jars, but the modern-day disposable nasal inhalers are compact, fitting easily into pockets or bags. The double-sided design allows quick relief with a simple sniff—whether to stay alert, fight fatigue, or refresh the senses after a stressful moment.

Over the years, the design and packaging of ya dom have evolved significantly. While some original brands still maintain their classic look, new brands are emerging with fancy, minimal designs, transforming ya dom from a traditional remedy into a stylish, everyday item that appeals to people of all ages. This shift means ya dom is no longer viewed as an old-school product but as a trendy accessory that anyone can use.

Regardless of the design, the deciding factor for most people comes down to the scent that works best for them. Whether it’s a traditional or modern brand, the preferred fragrance is highly personal—what feels soothing varies from person to person. It’s truly a case of “to each their own” when it comes to choosing a ya dom.

Multifunctional Magic

While primarily used for nasal congestion, ya dom is much more versatile. Many Thais turn to it for relief from headaches, stress, and even motion sickness. In Thailand’s polluted urban centres, the inhalers help mask unpleasant odours, making them indispensable for city dwellers. This multi-use functionality has helped ya dom become a must-have in almost any Thai’s bag or pocket.

Ya Dom in the Spotlight: From K-Pop Icons to Olympic Athletes

Thai K-pop princess Lalisa “Lisa” Manoban unintentionally sparked a global trend when she was photographed holding a ya dom at her birthday party. The picture, which showed her hugging a friend while clutching the herbal inhaler, went viral not for the embrace but for the ya dom she was holding. Fans quickly identified the brand as Thai Swan’s herbal inhaler, specifically Formula 2. Within hours, this particular brand of double-sided inhalers was sold out, prompting the company to issue an apology for the stock shortage.

Theeraphong “Fang” Silachai, a Thai weightlifting athlete, also brought ya dom into the spotlight during the Paris Olympics. Competing for the first time, he secured a silver medal in weightlifting, but it wasn’t just his strength that caught people’s attention. Before each lift, his coach handed him a Hong Thai inhaler to sniff, perhaps to calm his nerves or give him a confidence boost. Thais humorously dubbed the inhaler his “secret weapon” after he clinched the medal. Hong Thai even congratulated him on social media, with fans suggesting he should become their brand ambassador.

The Hidden Risks: Addiction and Health Concerns

Despite its many benefits, frequent ya dom use carries hidden risks. Prolonged exposure to chemicals like menthol and camphor can impact the nervous system and lead to dependency. It’s easy to develop a habit of constantly reaching for the inhaler to feel refreshed, but overuse can have negative health effects. Thailand’s FDA recommends using it in moderation to avoid these issues.

How to Use Ya Dom Safely

To enjoy the benefits of ya dom without falling into overuse, it’s important to follow safety guidelines. Experts recommend using it only when necessary and taking regular breaks to avoid dependency. Opting for inhalers with lower concentrations of menthol and camphor can also reduce the risk of long-term health effects. Used correctly, ya dom can remain a helpful, refreshing part of everyday life.

Mindfully Yours: Ya Dom for Everyday Relief

Ya dom is more than just an herbal inhaler; it’s a symbol of Thai culture, ingenuity, and wellness. Its practical, versatile uses have made it a favourite among Thais and a growing trend worldwide. However, like many good things, moderation is key. As long as you’re aware of its potential risks and use it responsibly, ya dom can continue to be a refreshing part of your daily life.

Similar read:

• Tackling the Complexities of Infidelity in Thailand
• Pet Ownership in Thailand: Everything You Need to Know
• Thailand’s Olympic Uniform Controversy: A Missed Opportunity for Soft Power?

Sources: Thailand Foundation, Vibhavadi, The Nation, Thaiger