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The “Kin Mhod Jan” campaign, translating to “Eat the Whole Plate,” recently concluded its second successful season, running from October 29 to November 30, 2024. This impactful initiative continued its mission to tackle food waste, one plate at a time, by collaborating with 50 curated restaurants across Bangkok. These establishments, selected by notable food enthusiasts and influencers, showcased menus that encouraged diners to savour every bite and leave no leftovers. You can find these places in the guidebook on their website.
From Social Challenges to Restaurant Makeovers
Building on the success of its inaugural season, which gained over 37 million views on TikTok with its engaging social challenge, Season 2 elevated its approach by becoming a cornerstone of the “Restaurant Makeover” initiative. This effort aimed to revolutionise food waste management in participating restaurants. It included pre-sorting organic waste, implementing better waste disposal practices, and promoting full-plate consumption.
A key component this season was the campaign’s digital guidebook, which promoted participating restaurants by providing essential details such as their names, locations, opening hours, and special promotions on selected menus. Each restaurant was selected and nominated by influencers and had a promotion designed to encourage diners to visit, supporting both the businesses and the overall campaign mission.
Supported by the Thai Health Promotion Foundation, the campaign also collected data on food waste before and after participation, driving evidence-based solutions for the future.
A Nationwide Call to Action
At its heart, “Kin Mhod Jan” urged the public to rethink food consumption habits by focusing on thoughtful portions and promoting full-plate consumption. The 50 participating restaurants served as champions, showcasing how small but meaningful changes in both preparation and consumption could make a significant impact.
The campaign also aligned with global efforts to combat food waste, particularly focusing on SDG 12 (Sustainable Consumption and Production) and SDG 2 (Zero Hunger). By making participation accessible and incentivised, “Kin Mhod Jan” proved that everyone can contribute to national sustainability goals.
The Road Ahead: Sustaining the Momentum
While the campaign has just ended, its effects continue to ripple through the community. Organisers have laid the groundwork for further collaboration with restaurants and individuals to sustain the positive changes initiated during this season.
By fostering a culture of accountability and respect for food, “Kin Mhod Jan” inspires hope for a more sustainable dining future in Thailand.
What Can We Learn from Kin Mhod Jan?
The campaign reminds us that the responsibility for reducing food waste starts with each of us. Whether it’s being mindful of portion sizes, supporting eco-conscious restaurants, or participating in similar initiatives, every small action counts.
“Kin Mhod Jan” proves that dining thoughtfully isn’t just good for the planet—it’s also an enriching experience.
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- Thailand’s Coral Reef Restoration Efforts: A Model for Marine Conservation
Source: AroundP