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The vibrant green bowl logo, famously known as Shell Shuan Shim, stands as a hallmark of quality and excellence in Thai dining. More than just a decorative emblem, this logo represents a storied legacy of culinary appreciation that has shaped Thailand’s food scene for decades. For travellers and food enthusiasts exploring Thai cuisine, understanding this symbol can elevate your dining adventures and guide you to some of the best eateries.
The Origins of Shell Shuan Shim

Established in 1961 by Thai aristocrat M.R. Thanatsri Svasti, Shell Shuan Shim, which loosely translates to “Welcome to Taste,” began as a promotional initiative by Shell Thailand. Its goal was to encourage the use of gas for cooking while spotlighting the country’s most delicious food establishments. Initially, the logo featured a scallop shell with flames, symbolising gas cooking. Over time, it evolved into the iconic green-and-white porcelain bowl design we recognise today.

This transformation was inspired by traditional Thai ceramics, reflecting Thailand’s rich culinary heritage. The bowl symbolises not just food but also the cultural importance of dining together, making it an emblem of community and shared experiences.
Interestingly, there were concerns that the Green Bowl era would end with the passing of M.R. Thanadsri Svasti in 2019. However, later that year, Shell Shuan Shim made a remarkable comeback, re-establishing its presence in the Thai culinary scene after a hiatus in 2012. This revival was marked by new awards recognising outstanding restaurants across Thailand, reaffirming its status as a trusted symbol of quality dining.

Much like the Michelin star system in France, the Shell Shuan Shim logo serves as a seal of approval, denoting restaurants that meet high standards for taste, presentation, and overall dining experience. A restaurant displaying this logo guarantees diners an exceptional meal that honours Thai culinary traditions.
What the Green Bowl Represents

The Shell Shuan Shim green bowl logo carries several key meanings:
- Quality Assurance: It assures diners that the restaurant has passed rigorous evaluations by culinary experts.
- Culinary Heritage: It highlights traditional Thai dishes while embracing modern culinary innovations.
- Trust and Reliability: The logo symbolises establishments that prioritise flavour and quality over fleeting trends.
For those exploring Thai cuisine, spotting this logo ensures a trusted and authentic dining experience. To discover eateries recognised by the Shell Shuan Shim logo, follow their website, Instagram, Facebook, and TikTok for updates on dining spots, seasonal dishes, and exclusive promotions.
Thai Cuisine: A Cultural and Culinary Treasure

Thai food goes beyond flavours; it’s a reflection of the country’s culture, emphasising family, friendship, and togetherness. Meals are often communal, with dishes designed for sharing. Festivals like Songkran and Loy Krathong feature traditional foods that carry deep cultural meanings, further enriching the dining experience.
Modern trends in Thai cuisine focus on sustainability, with chefs increasingly sourcing fresh, local ingredients. Many also experiment with fusion dishes, blending traditional Thai flavours with global influences, creating a dynamic and evolving food scene.
- You may also like Farm-to-Table in Thailand: A Gourmet Experience with Local Produce.
Conclusion: Let the Green Bowl Guide Your Journey
As you explore Thai cuisine in Singapore or beyond, let the Shell Shuan Shim green bowl logo guide you to restaurants that prioritise quality and tradition. Whether you’re a food enthusiast seeking new flavours or a traveller eager to explore authentic dishes, understanding this symbol will enhance your dining experience.
By following Shell Shuan Shim’s social media channels, you’ll gain insights into eateries that deliver unforgettable meals steeped in Thailand’s rich culinary heritage. The next time you’re choosing where to dine, trust the green bowl to lead you to a memorable meal!
Similar Read:
- 8 Unforgettable Omakase Experiences in Bangkok & Phuket
- Thai Craft Beer Craze: Top Breweries & Hotspots
- Time-Tested Taste: 8 Vintage Cafes That Define Bangkok’s Culinary History
Sources: Shell Shuan Shim, Import Food, Coconuts, Kiss Kiss Eatery, Shell, Bangkok Post, Brand Inside, Timeout
