In Thailand, the concept of 'narak'—meaning 'cute' in Thai—is more than just an aesthetic preference; it's a cultural phenomenon that permeates daily life and significantly influences the nation's economy. From retail and tourism to branding strategies, the allure of cuteness has become a powerful economic driver, captivating both locals and international visitors.
Narak' in Thai Culture…
In Thailand's bustling bakery scene, one name stands out for its unique blend of delectable treats and masterful marketing: Butterbear. Founded by Thanawan Vongcharoenrat, also associated with Coffee Beans by Dao, Butterbear has become a household name, captivating Thai locals and Chinese audiences alike with its adorable mascot, Nong Nuey (Little Butter), and a marketing…
