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The Business of Cuteness: How ‘Narak’ Culture Drives Thailand’s Economy

In Thailand, the concept of 'narak'—meaning 'cute' in Thai—is more than just an aesthetic preference; it's a cultural phenomenon that permeates daily life and significantly influences the nation's economy. From retail and tourism to branding strategies, the allure of cuteness has become a powerful economic driver, captivating both locals and international visitors. Narak' in Thai Culture…

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Butterbear: The Thai Bakery Chain Winning Hearts with ‘Heart-Healing Marketing’

In Thailand's bustling bakery scene, one name stands out for its unique blend of delectable treats and masterful marketing: Butterbear. Founded by Thanawan Vongcharoenrat, also associated with Coffee Beans by Dao, Butterbear has become a household name, captivating Thai locals and Chinese audiences alike with its adorable mascot, Nong Nuey (Little Butter), and a marketing…

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